G-Dragon Gifts 880 Million KRW to Youth Addiction Treatment Through Artful Highball Launch

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credits: allkpop (damien)

On June 13, at the opulent Grand Hyatt Seoul, G-Dragon will unveil the newest chapter in his PEACEMINUSONE highball collection—a limited-edition highball featuring his own original artwork, set to debut during the “The Signal” launch party. This marks the third release in the cosmic-themed series, following the Black Highball introduced on April 9 and the fiery Red Highball on May 27.

But this launch is not just a celebration of flavor and design—it is also an act of profound compassion.

In tandem with the event, G-Dragon is donating 880 million KRW (approximately $635,000) to the JUSPEACE Foundation, where he serves as honorary director. This striking figure, laced with symbolism, draws upon the number eight—an emblem of infinity and continuity—to fund treatment programs for youth battling alcohol addiction.

The highball itself becomes a canvas for G-Dragon’s message. Reimagining the brand’s iconic daisy, his design blossoms in a spectrum of forms, hues, and textures—each a gentle reminder that imperfection is part of our shared humanity. Through this visual metaphor, he offers a transcendent kind of solidarity, an embrace of the flaws we each carry, and a call for compassion in an often disjointed world.

Together, the Black, Red, and Art Highballs tell a larger, interstellar tale. From the heart of PEACEMINUSONE, this trilogy is imagined as a transmission from the galaxy—sent to Earth to heal what we have lost: peace, connection, and harmony.

“More than the size of the donation,” G-Dragon shared, “this marks the beginning of a new cultural rhythm—one where everyone, no matter how small their contribution, can be part of something meaningful.”

Choi Yong Ho, CEO of Galaxy Corporation and chairman of the JUSPEACE Foundation, echoed this sentiment, calling the initiative “the beginning of a new era.” He promised to continue bridging the gaps in our world through bold storytelling and groundbreaking AI entertainment, led by the spirit of unity and sustainability.

In a universe where art, community, and healing intertwine, G-Dragon’s highball is not just a drink—it is a signal of hope.


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